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Global Private Equity | Commercial Real EstateWatch the Film
The Virtua Advantage
We seek out competitive advantages. We strive to turn challenges into opportunities to deliver the right solution, for the right time, and the right place.
Internationally recognized brands trust our expertise and rely on our capabilities. We are deeply engrained in our subjects of expertise, each team led by authorities with lifelong careers in their chosen disciplines. Driven and collaborative, we are experienced in both growth and down markets, focused on the goal of delivering value in any cycle.
Life Cycle Management
Our funding, development, and management process is fully integrated in-house with frontline specialists to provide thoughtful and thorough solutions. We direct each stage of the investment life cycle to target risk mitigation, cost controls, and return optimization.
We endeavor to build deals that thrive in both long and short market cycles. Our proven team, tax-advantaged focus, market diversity, and conservative debt structure work together, striving to deliver risk-adjusted returns.
Good Neighbor Benefit
We build strong community relationships to assist in synergizing opportunities and securing tax advantages for long-term project viability, while creating jobs and housing where we work. Being a good neighbor is good business.
Virtua Partners Core Values
Principles drive every decision, every day.
These are a few of our core drivers:
We want our investors to achieve financial freedom and long-term financial stability; their needs and risk profile are always at the forefront of any decision making.
We strive for complete transparency to investors as we guide them through the investment strategy, capital deployment, and asset disposition.
Our experience through the market cycle gives us the unique ability to adapt to market trends, providing value-add strategies when markets turn adverse.
Our expertise across a range of verticals, along with our family of companies, allows us to successfully execute on investment opportunities.
Delaware Statutory Trust
Capital formation, fund structuring, fund administration, issuer sales, investor relations, and compliance for commercial real estate investments
Capital for institutional real estate assets, including high yield debt, mezzanine debt, and preferred equity
Deal acquisition, due diligence, deal structuring, entitlements, engineering, governmental relations, and dispositions for commercial real estate across North America
Tenant relations, investor reporting, tax preparation, leasing negotiations, tenant improvement oversight, leasing broker management
Acquisitions, dispositions, underwriting, market intelligence, market relationships, due diligence
Franchisor interface, brand selection, construction management, hotel operations, revenue management, business management, and leadership programs
1031 Exchanges, Delaware Statutory Trust
1031 Exchange and Delaware Statutory Trust administration, and management for commercial real estate investments
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Virtua Partners Headline
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Virtua Partners Headline
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Our team has deep experience managing commercial real estate investments through multiple market cycles. We are problem solvers who see opportunity in challenging markets and difficult projects. Our distinct advantage is our adaptability to complex market conditions and our expertise across multiple disciplines.
Co-Founder & Principal
Entrepreneur, $2B in Workouts
Quinn is Principal and Co-Founder of Virtua Partners and its integrated real estate companies, which support the firm’s expertise in capital management, development, and asset management. Quinn has grown the company to managing over 2.7 Million square feet of commercial real estate nationwide. Prior to her current role, Quinn was the Director of Business Development for a commercial real estate workout firm in San Diego, CA where she participated in more than $2 Billion of TIC investments. She also accredits much of her valuable experience to her role as Partner at a San Diego-based construction and development firm, where she worked on projects with California state and city governments. Quinn was recently appointed to the board of the Arizona Commerce Authority.
Lloyd Kendall Jr.
Co-Founder & Principal
30,000+ 1031 Exchanges, 1031 Exchange Author
Lloyd is Chairman and Co-Founder of Bay Commercial Bank. He practiced as an attorney in the bay area from 1978, specializing in real estate and tax law. His specialty is tax-free exchanges and related matters. After leaving the IRS, Lloyd founded Lawyers Asset Management, Inc. acting as a “Qualified Intermediary” for tax-free exchanges under §1031(a) of the Internal Revenue Code. In 2006, his company merged with Commercial Capital Bank. He served as tax counsel for several title companies and was the President of Equity Investment Exchange, Inc., owned by Mercury Title Companies of Colorado. Lloyd is the author of 1031 Exchange Concepts, a treatise on tax-deferred investment strategies.
Frederick “Coach” Cerrone
Founder & Chairman, Hotel Equities
50+ Years Hospitality
Frederick Cerrone’s hospitality career spans a five-decade progression from desk clerk at the Sheraton Boston hotel, to managing hotels across the country and ultimately launching Hotel Equities in 1989. A general manager at age 21 and twice recognized as "General Manager of the Year" by national hotel franchises, Coach has hospitality in his blood. After many years in key positions with top hotels, he founded Hotel Equities and became one of Marriott’s first franchise partners. Other major franchise partnerships soon followed. With over 140 hotels in its present portfolio, Hotel Equities continues its successful growth.
HotelWorld Network named Coach "Hotelier of the Year” in 2009. Chairman of Marriott’s Fairfield Inn Franchise Advisory Board, he also sits on the Advisory Board for Georgia State University's Cecil B. Day School of Hospitality and the Marriott Homes and Villas Advisory Board. He received the Alumni Entrepreneurship Award from Georgia State University’s Robinson College of Business.
President & CEO, Hotel Equities
Brad Rahinsky serves as President and Chief Executive Officer of Hotel Equities, an Atlanta-based, full-scale hotel ownership, management, and development firm. In late 2018, Brad guided Hotel Equities through a historic joint venture and strategic partnership with Virtua International Holdings that accelerated the firm's growth through a comprehensive acquisition platform.
Brad joined Hotel Equities as Vice President of Operations in early 2012 and quickly moved into senior leadership where he has powered the firm’s explosive growth adding over 75 hotels to the firm in over 25 states and multiple provinces in Canada. Prior to joining Hotel Equities, Brad co-owned a successful portfolio of Hilton and Hyatt branded hotels in the Southeast. He spent his early years learning the business through progressive executive level positions with Sheraton, Hyatt, Wyndham, and various independent resorts. Brad serves as a member of the TownePlace Suites by Marriott Franchise Advisory Committee and Hilton’s Hampton Inn and Suites Owners Advisory Council.
Chief Development Officer
Jeremy is responsible for overseeing the development of current and future projects in hospitality, single-family rentals, and opportunity zones nationwide. His extensive background in entitlements, planning, horizontal and vertical development, asset management, finance, brokerage, and valuation strategies complements the diverse nature of Virtua’s work in commercial and residential real estate development and investment. Prior to joining Virtua Partners, Jeremy was the senior officer in charge of a 40-year-old land development company specializing in affluent residential hillside communities in the southwestern United States; and the Southwest Regional Manager of a national real estate development company specializing in office and high-rise residential development.
Bret A. Maidman
Executive Vice President, General Counsel
30+ Years Experience
Bret is Executive Vice President and General Counsel for the Virtua group of companies. He also sits on Virtua Credit’s investment committee. Bret has over 30 years of legal experience in both business transactions and commercial, bankruptcy, and appellate litigation. He has acted as lead counsel on matters ranging from complex real estate and finance transactions to restructuring operating companies to litigating Chapter 11 plans through confirmation. Bret has been active in local, state, and national bar associations, written articles and spoken at numerous legal programs, represented pro bono clients in trial and appellate court proceedings, and served as a Pro Tem Judge for the Arizona Court of Appeals and President of the Arizona chapter of the Turnaround Management Association. For the first 19 years of his practice, Bret was an associate and partner at one of the leading law firms in the Southwest. He also practiced with a smaller firm and as a solo practitioner. Bret attended Brown University, where he graduated magna cum laude with majors in history and psychology, and Northwestern University School of Law, where he was Articles Editor for the Northwestern University Law Review.
President, Virtua Capital Management
Passed Series 7 and 66 Examinations
As President of Virtua Capital Management, LLC, Derek Uldricks oversees the capital formation functions and investment processing for the funds offered by Virtua. Derek holds the Series 7 and 66 securities licenses. VCM is a registered investment advisor with the State of Arizona and oversees compliance under the Investment Advisers Act of 1940.
President, Virtua Credit Corporation
Placed over $1B in Capital
Ethan is President of VCC and has over 15 years of commercial real estate experience, including the origination and placement of capital for over $1 Billion in assets. He arranges debt and equity capital for institutional real estate assets, and also originates fixed-income investments from the Virtua Partners series of private equity funds and offerings. Types of investments include leveraged transitional first mortgages, high yield debt, mezzanine debt, and preferred equity. In previous roles, he had served as Director for Newport Beach and Beverly Hills-based Capital Advisory Firms. Ethan has significant experience in acquisitions, due diligence, financial analysis, dispositions, and asset management. Ethan holds an MBA from the University of Southern California, a BA in Economics from UC Davis, a Certificate in Light Construction & Development Management from UC Irvine, and is a Licensed Real Estate Broker.
Senior Vice President, Finance
$4B in CRE Loan Analysis
Nick is Senior Vice President of Finance at Virtua Partners. He oversees finance, underwriting, deal acquisition, due diligence, deal structuring, and dispositions. With over 15 years of real estate experience, Nick has analyzed over $4 Billion of commercial real estate loans and investment opportunities. Nick has also managed a portfolio of development deals in excess of $250 Million.
Prior to heading up finance at Virtua, he worked with a commercial real estate workout and restructuring advisory company. Nick has experience encompassing a wide variety of commercial real estate property types across the country with specific focus on, finance, underwriting, proformas, valuations, complex joint ventures, capital structures, repositions, workouts and development. He received a BS from California State University, Long Beach with a double major in finance and international business.
Vice President, Asset Management, Clear Vista Management
Managed CRE Portfolio Worth $7B
Matt has nearly two decades of experience in commercial real estate, with specializations in asset management, finance, transactions, development, repositioning, and operations. At Clear Vista, he is responsible for overseeing all asset management functions, including property management, budgeting and forecasting, leasing, tenant relations, investor relations, and office acquisition underwriting.
Matt has held various roles in finance and accounting in entrepreneurial and Fortune 500 organizations. He began his career in luxury residential development, successfully acquiring and closing out over ten projects for more than $500 Million. Prior to joining Virtua’s family of companies, Matt was responsible for the budgeting, analysis, and reporting of a $7 Billion multi-state commercial real estate portfolio comprised of 30 Million square feet of leasable space. In that role, he underwrote close to $1 Billion in transactions.
30+ Years Experience
Peter is responsible for all accounting, tax, and financial reporting for Virtua’s operating companies, investment funds, and projects. He has 30 years of experience in all aspects of finance and accounting, including former leadership roles with two Fortune 500 financial services firms. He holds a Series 27 Financial Operations Principal license and is a Certified Public Accountant, licensed in California. He has an extensive background in regulatory accounting, process, controls, and risk management. He and his wife support various Arizona children’s charities, including the Phoenix Children’s Hospital.
Byron N. Plant, CCIM
Senior Vice President, CastleRock Residential
30+ Years Multifamily and CRE
As Senior Vice President of CastleRock Residential, Byron contributes over 30 years of experience in the commercial real estate business. His extensive knowledge includes multifamily and commercial real estate management, development, value-add repositioning, asset management, acquisitions, dispositions, strategic planning, financial analysis, valuation, budgeting/finance, marketing, foreclosures, and human resources. He has served as Court-Appointed Receiver on behalf of lenders on over 20 properties in Texas, Florida, Ohio, Illinois, and Nevada. He was awarded the MAI (Member of the Appraisal Institute) designation in 1992 and the CCIM (Certified Commercial Investment Member) designation in 1998. Byron is also a licensed real estate broker in the state of Texas and member of the Urban Land Institute (ULI). He graduated from Florida State University in 1986 with Bachelor of Science Degrees in Real Estate and Finance.
Chief Compliance Officer, Virtua Capital Management
20+ Years Compliance
Curtis is responsible for ensuring the firm, investors, and offerings adhere to industry laws and regulations that guide investment best practices. He develops programs that support revenue growth in a compliant manner consistent with the firm’s emphasis on risk management and regulatory adherence. Curtis brings over 20 years of experience in the investment management industry with various investment advisors, asset managers, broker-dealers, and investment companies. He has previously held the position of Chief Compliance Officer with five other firms regulated by the SEC, FINRA, and NFA/CFTC.
Vice President, Marketing & Communications
50+ Companies Branded and Marketed
Bill oversees the marketing strategy for Virtua Partners. He has over 29 years of experience, both in-house and in agencies with companies ranging from software to franchising, including startups, Fortune 100 companies, and corporations in private equity environments. In hospitality, his background includes hospitality reservations software, corporate events, and custom fabrication for theme parks and casinos. Prior to joining Virtua Partners, Bill served as Vice President of Marketing Strategy at Conversiv, a full-service marketing firm. Bill supports Operation Underground Railroad and other humanitarian organizations.
Vice President, Operations
Jae is responsible for managing the functions of Human Resources and Payroll for Virtua Partners. Jae earned her Bachelor of Science from Northern Arizona University, and has been a long-standing member of the Society of Human Resource Management. She has over 12 years of experience and is the liaison between employees and the corporate structure. Her areas of expertise include recruitment/talent management, employment and HR information systems (HRIS), training/coaching, benefits, policy/procedure development, and employment engagement activities.
Jae’s goal is to foster an environment of integrity that values its employees and to create a culture of open-communication and positivity in order to enhance the employee experience.
Vice President, Research, Analysis & Underwriting
Sunny provides leadership at our Hong Kong Office, overseeing research and marketing in Asia, and supports Virtua in M&A, underwriting, and marketing globally. Her team builds financial models for potential investments and workout opportunities, with deep, localized research for commercial real estate, with market assessments, financials, and economic analysis.
Sunny has comprehensive research and acquisition experience in private equity with leading Chinese firms. She received an MSc in Investment Management from the Hong Kong University of Science and Technology, and a B.S. in Finance from Zhejiang University.
Executive Vice President, Finance & Acquisitions
Responsible for finance and underwriting, David Mei served as Vice President, Owner and Franchise Services, for the Americas region of InterContinental Hotels Group (IHG). David was responsible for IHG’s market feasibility and impact process, leading the development marketing efforts and managing relationships with hotel owners and franchisees. David also played an integral role in the post-merger integration of Kimpton® Hotels & Restaurants during the earlier part of 2015. He previously served as Vice President, Capital Investment and Transactions, where he was responsible for asset acquisitions and dispositions, including the development launch of EVEN® Hotels.
David holds an MBA from the Fuqua School of Business at Duke University and a Bachelor of Science in Hotel Administration from Cornell University. He currently serves on the Boards for the Atlanta Hospitality Alliance and is a Member of the Metro Atlanta Chamber of Commerce, Economic Development Council.
Properties Under Management
*As of 12/23/19
Virtua Portfolio Companies
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